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Retail & Allocation lesson

ATV

Transactions count receipts. ATV shares the sales across them.

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About 5–10 minutes · no sign-up needed

The idea

Transactions count receipts. ATV shares the sales across them:

Formulas

Sales ÷ Transactions

Key points

ATVAverage transaction value: what the typical receipt is worth.
Work it outDivide sales by the number of transactions.
Read itHigher ATV means bigger baskets. Bundles, add-ons at the till and good service raise it.

ATV is a lever the shop floor controls: suggest one more item, and it goes up.

Practice

Try each one in your head first, then open the answer.

1. What is Vancouver's ATV?
$15,000 ÷ 750 = $20
2. In D2, work out Toronto's ATV: sales ÷ transactions.
=B2/C2
3. Tap the store with the lowest ATV: the smallest baskets by value.
Calgary's ATV is $12.50, the lowest in the chain.
4. Calgary wants to raise its ATV. Which idea works best?
Offer a case or charger with every phone sale

Learn it by doing. This lesson is a short hands-on level on Bampaa: see it work, then build and write it yourself, with instant feedback.

Try this lesson free →
About 5–10 minutes · no sign-up needed