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Retail & Allocation lesson

Footfall and conversion

Footfall counts visitors. Transactions count buyers. Conversion links them.

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About 5–10 minutes · no sign-up needed

The idea

Footfall counts visitors. Transactions count buyers. Conversion links them:

Formulas

Transactions ÷ Footfall × 100

Key points

FootfallHow many people walked in, from the door counter.
TransactionsHow many paid. One receipt each.
Conversion %Transactions ÷ Footfall × 100: visitors who became buyers.

Low conversion with high footfall usually means shoppers couldn't find what they wanted, or couldn't get served.

Practice

Try each one in your head first, then open the answer.

1. What is Vancouver's conversion rate?
750 ÷ 2,500 × 100 = 30%
2. In D4, work out Montreal's conversion rate: transactions ÷ footfall, as a decimal.
=C4/B4
3. Tap the store that turns the fewest visitors into buyers.
Montreal converts just 10%, a third of Vancouver's rate.
4. Montreal has the most visitors but the lowest conversion. What's the most likely cause?
Not enough staff or stock to serve shoppers

Learn it by doing. This lesson is a short hands-on level on Bampaa: see it work, then build and write it yourself, with instant feedback.

Try this lesson free →
About 5–10 minutes · no sign-up needed