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Retail & Allocation lesson

The KPI tree

Sales = Footfall × Conversion × ATV. For Montreal: 6,000 visitors × 10% × $15 = $9,000.

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About 5–10 minutes · no sign-up needed

The idea

Sales = Footfall × Conversion × ATV. For Montreal: 6,000 visitors × 10% × $15 = $9,000.

Formulas

Footfall × Conversion × ATV

Key points

Footfall × Conversion= Transactions: how many buyers.
× ATV= Sales: what they spent.
Find the weak linkCompare each driver with the other stores.

When a store misses, don't stop at "sales are down". Find which driver moved.

Practice

Try each one in your head first, then open the answer.

1. Montreal missed its target. Which driver is the weak link?
Conversion
2. If Montreal's conversion rose from 10% to 15%, what would its sales be?
6,000 × 15% × $15 = $13,500
3. If Calgary's ATV matched Toronto's $15, what would Calgary's sales be?
3,200 × 20% × $15 = $9,600

Learn it by doing. This lesson is a short hands-on level on Bampaa: see it work, then build and write it yourself, with instant feedback.

Try this lesson free →
About 5–10 minutes · no sign-up needed