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Assortment & Category Planning lesson

Distribution

Distribution is the share of stores that stock a SKU. Read it next to velocity.

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About 5–10 minutes · no sign-up needed

The idea

Distribution is the share of stores that stock a SKU. Read it next to velocity:

Formulas

Stores ÷ 40 × 100

Key points

Distribution %Stores carrying ÷ Total stores × 100.
High velocity, low distributionA chance to expand.
Low velocity, high distributionSpace that could earn more.

Distribution and velocity together show where to expand and where to pull back.

Practice

Try each one in your head first, then open the answer.

1. In C8, work out the share of the 40 stores that carry the leather case, as a decimal.
=B8/40
2. Tap the SKU with the lowest distribution.
The leather case, in 50% of stores.
3. The car mount is in 25 of 40 stores but sells 1 a week per store. Should it go into more stores?
No: it sells slowly where it already is

Learn it by doing. This lesson is a short hands-on level on Bampaa: see it work, then build and write it yourself, with instant feedback.

Try this lesson free →
About 5–10 minutes · no sign-up needed