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Assortment & Category Planning lesson

New product performance

A wireless charger launched 4 weeks ago in 20 stores. Here's what it sold each week.

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About 5–10 minutes · no sign-up needed

The idea

A wireless charger launched 4 weeks ago in 20 stores. Here's what it sold each week:

Key points

Velocity vs categoryCompare with similar SKUs, not the whole store.
Read the trendFalling sales after launch week is a warning sign.
DecideExpand, hold and fix (price, placement), or exit.

Judge a new product on velocity and trend after 4 to 6 weeks, not on launch week.

Practice

Try each one in your head first, then open the answer.

1. In C2, work out the average units sold per week over the 4 weeks.
=AVERAGE(B2:B5)
2. Sold in 20 stores, what's its velocity per store per week?
60 a week ÷ 20 stores = 3 per store per week
3. Which visual shows the buyer how the new product's sales changed week by week?
Line chart
4. What's your recommendation?
Don't expand yet: check price and placement, then review in 4 weeks

Learn it by doing. This lesson is a short hands-on level on Bampaa: see it work, then build and write it yourself, with instant feedback.

Try this lesson free →
About 5–10 minutes · no sign-up needed