Sales velocity

Total units hide how many stores sell a product. Sales velocity is units per store per week, so products in different numbers of stores compare fairly.

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About 5–10 minutes · no sign-up needed

The idea

Total units hide how many stores sell a product. Sales velocity is units per store per week, so products in different numbers of stores compare fairly:

Formulas

Units ÷ Stores ÷ 4

Key points

Sales velocityUnits ÷ Stores carrying ÷ Weeks. Also called rate of sale.

Why per storeA product in 40 stores will always sell more units than one in 20.

Use it forRanging, replenishment and line reviews.

Velocity is the number assortment and replenishment analysts quote most.

Practice

Try each one in your head first, then open the answer.

1. In D4, work out the Fast charger's sales velocity: units ÷ stores ÷ 4 weeks.

=C4/B4/4

2. What's the Power bank's sales velocity?

480 ÷ 30 ÷ 4 = 4 units per store per week

3. Tap a SKU with the highest sales velocity.

Earbuds Pro and the Fast charger both sell 10 per store per week.

Learn it by doing. This lesson is a short hands-on level on Bampaa: see it work, then build and write it yourself, with instant feedback.

Try this lesson free →

About 5–10 minutes · no sign-up needed